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American Cyborg

American Cyborg

2020

Shining a light on personal art collections

Rookery improves both the laborious process of managing an art collection and the emotional one of experiencing it over time.

Aimed at everyday collectors, the product is the output of a collaborative design thinking process. Together with American Cyborg, we zeroed in on an initial concept, and then prototyped, tested, and created an MVP to validate the potential product and market fit. Our highly iterative partnership allowed us to explore everything from database technologies to augmented reality and machine learning. Ultimately, we defined a product roadmap to scale functionality against user needs and supported the release of the initial product into the world.

Rookery 02a Brand
Rookery 02b Brand
Rookery 03 brand.jpg
Rookery 04 Social
Rookery 05 Brand
Rookery 09a mobile
Rookery 09b mobile
Rookery 10 Mobile
Rookery 13 detail
Rookery 14 tablet
Rookery 16a about
Rookery 16b ensemble
Brand
Visual and verbal identity
Experience
Research and analysis
Experience vision and strategy
Concepting and prototyping
Experience design
Prioritization and roadmapping
Design systems
Technology
Technology strategy and architecture
Custom interface development

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